The Proton Persona (BH), codenamed P2-31A is a subcompact (B-segment) saloon engineered by the Malaysian automobile manufacturer Proton. The BH series represents the third and latest generation in the Proton Persona lineage. It was unveiled on 23 August 2016 as the successor to the CM Persona.
The BH Persona is based on an extended Proton Iriz platform and shares the latter’s 1.6-litre VVT engine and basic structure, but its exterior design has been completely re-engineered to give it a distinct persona. The interior of the BH Persona is largely unchanged over the Iriz, with the main exception of the new two-tier colour scheme.
The BH Persona is one class smaller than the outgoing CM Persona, but it offers more headroom, comparable rear legroom and a significantly larger boot. The new BH is also more powerful, fuel efficient and sophisticated than the old CM. It is the latest model to carry Proton’s newfound ‘affordable safety’ USP, and all BH Persona variants have been awarded the full five-star rating by ASEAN NCAP.